Finding a Great Copywriter
If you want to generate an income on the internet, you are going to need a web site. If you want that site to help you be profitable, it needs to be extremely well written. Unless you're good at copywriting already it's a good idea to engage the services of someone well-qualified to write the text on your website. An expert copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Of course, not all copywriters are great. Some of them are insanely incredibly gifted. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Read on to find out how to figure the difference.
Does the copywriter have a website of his or her own? Any copywriter that wouldl ike to write web copy needs to have a web site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If the writer doesn't have a web site, how can they say they can help you with the one you are wanting to put up? Examine the copy used on this website also. If you find several mistakes, this is a bad sign.
How favorably do you react as you are reading the copywriter's own text? This involves more than just finding errors in grammar and syntax. Do you have any form of emotional response to the text on the site? Does it cause you to warm up to the writer? Does it make you feel like you desire to find out more about the writer and keep on reading? Does it make you feel like you want to employ that person instantly? Does it make you want to run the other way? Does Home Page it make you furious? These are all extremely important reactions and they demand your attention.
Look into the writer's's background a little. Seek reviews on impartial sites and forums. It's unlikely that you will obtain any terrible reviews on the writer's own site. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that read this are not run and can't be rigged by the writer you are checking up on. Look closely at these reviews and recommendations. Ask the copywriter to provide a few references. You must actually contact each reference and obtain an honest opinion about the copywriter from each person.
See to it that you spend at least a little time reading samples furnished by the writer. It is a good idea to ask for samples beyond the ones that can be read on the website. This is especially important when you're trying to hire a writer who claims to be an expert in a particular area. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have plenty of choices available to you when you're trying to find out whether or not to pay for a copywriter. It's important to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.